Abstract :
Tourism and the Internet are the two extremely correlated partners in today world. Information technology (IT) has had revolutionized the operations, structure and strategy of marketing in travel industry. However, this is not the exact case in developing country, such as Iran. The applications of e-marketing in tourism industry are restricted by some problematic factors.In this paper after reviewing e-marketing mixpsilas, in order to investigate the electronic marketing situation in Iran, these mixpsilas have been evaluated for Iran incoming passengerpsilas, point of view. Then electronic marketing mixes ranked using the Fridman two-way ANOVA, according responses of passengers to our questionnaires. Experimental results have illustrated that leading factors are first, availability and second, acceptability of travel services in Iran.
Keywords :
Internet; marketing; travel industry; Internet; electronic marketing; information technology; marketing strategy; tourism; travel industry; Analysis of variance; Availability; Consumer electronics; Costs; Electronics industry; Industrial electronics; Industrial relations; Information technology; Travel services; Web and internet services; Electronic Tourism; Marketing; Marketing mix´s.; Tourism industry; information Technology;
