Benefit Share Mechanism in Small Retail Enterprises Common Logistics Based on Shapely Value

Under two sides pressure of profit atrophy and the competition intensify, the choice of small retail enterprises to imply common logistics is the inevitable tendency. To carry out the common logistics, the small retail enterprises can get two kinds of benefits: the directly benefits and indirectly benefits. The directly benefits including the logistics operation cost saving, the sale enlarging. The indirectly benefits including the supply priority, the information communication, the promptly distribution, the stability of supply chain relationship. To implements the common logistics, the rational distribution of corporational benefits is the key point of success to carry out the implementation common logistics. This article establish benefit share model in small retail enterprises common logistics based on Shapley value. The prerequisite of small retail enterprises to participate in the common logistics is the common interest, participates restraint each other by agreement and pledge, which can carry on cooperation based on the information sharing premise. Use a case study to examine the validity and the rationality of this model.