Title :
Creating Flexibility in Service Center Evolution: Examples from Frequent Flier Program, a Revenue Center in the Rise
Author :
Fu, Yee-Tien ; Fu, Ted
Author_Institution :
Dept. of Int. Bus., Nat. Cheng-Chi Univ., Taipei
Abstract :
We study the evolution of popular frequent flier program, its role shift from a cost center to a revenue center. We also propose standard and creative ways to tackle the over-issuance problem and ways to facilitate the flexible redeem of the points to enhance customers´ utility and loyalty and to lessen the over-issuance problem.
Keywords :
service industries; travel industry; airline industry; flier program; over-issuance problem; revenue center; service center evolution; Acceleration; Costs; Credit cards; Environmental economics; Marketing and sales; Merchandise; Supply and demand;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.1979
