• DocumentCode
    3461769
  • Title

    Research on Factors Affecting Customer´s Interactions with Online Bank

  • Author

    Zhang, Guozheng ; Zhou, Faming ; Wang, Xi ; Zhang, Ya

  • Author_Institution
    Coll. of Bus., Hunan Agric. Univ., Changsha
  • fYear
    2008
  • fDate
    12-14 Oct. 2008
  • Firstpage
    1
  • Lastpage
    3
  • Abstract
    An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. This research focuses on the major considerations interacting with online bank and systematically measures factors affecting customer´s interactions with online bank services. The results showed that trusting beliefs had the strongest relationship for users´ intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are useful for online bank vendors to understand what factors affect customer´s interactions with online bank so as to acquire and retain customers.
  • Keywords
    bank data processing; customer services; transaction processing; customer interaction; online bank service; online transaction processing; Banking; Communication industry; Educational institutions; Information security; Information systems; Information technology; Instruments; Robustness; System testing; Web and internet services;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
  • Conference_Location
    Dalian
  • Print_ISBN
    978-1-4244-2107-7
  • Electronic_ISBN
    978-1-4244-2108-4
  • Type

    conf

  • DOI
    10.1109/WiCom.2008.1990
  • Filename
    4680179