Title :
Research on Factors Affecting Customer´s Interactions with Online Bank
Author :
Zhang, Guozheng ; Zhou, Faming ; Wang, Xi ; Zhang, Ya
Author_Institution :
Coll. of Bus., Hunan Agric. Univ., Changsha
Abstract :
An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. This research focuses on the major considerations interacting with online bank and systematically measures factors affecting customer´s interactions with online bank services. The results showed that trusting beliefs had the strongest relationship for users´ intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are useful for online bank vendors to understand what factors affect customer´s interactions with online bank so as to acquire and retain customers.
Keywords :
bank data processing; customer services; transaction processing; customer interaction; online bank service; online transaction processing; Banking; Communication industry; Educational institutions; Information security; Information systems; Information technology; Instruments; Robustness; System testing; Web and internet services;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.1990