DocumentCode
3461769
Title
Research on Factors Affecting Customer´s Interactions with Online Bank
Author
Zhang, Guozheng ; Zhou, Faming ; Wang, Xi ; Zhang, Ya
Author_Institution
Coll. of Bus., Hunan Agric. Univ., Changsha
fYear
2008
fDate
12-14 Oct. 2008
Firstpage
1
Lastpage
3
Abstract
An increasing number of people are processing transactions online and the numbers are likely to increase rapidly in the near future. This research focuses on the major considerations interacting with online bank and systematically measures factors affecting customer´s interactions with online bank services. The results showed that trusting beliefs had the strongest relationship for users´ intention to process transaction online. The second important affecting factor of interaction intention is perceived usefulness, following by ease of use and perceived Security. The findings in this study are useful for online bank vendors to understand what factors affect customer´s interactions with online bank so as to acquire and retain customers.
Keywords
bank data processing; customer services; transaction processing; customer interaction; online bank service; online transaction processing; Banking; Communication industry; Educational institutions; Information security; Information systems; Information technology; Instruments; Robustness; System testing; Web and internet services;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location
Dalian
Print_ISBN
978-1-4244-2107-7
Electronic_ISBN
978-1-4244-2108-4
Type
conf
DOI
10.1109/WiCom.2008.1990
Filename
4680179
Link To Document