DocumentCode :
3462009
Title :
Effects of Brand Image and Manufacture-3PL Relationship on 3PL Satisfaction: A Theoretical Framework
Author :
Xiaoyu Wang ; Zhenquan Sha ; Kwong, K.
Author_Institution :
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou
fYear :
2008
fDate :
12-14 Oct. 2008
Firstpage :
1
Lastpage :
4
Abstract :
The trend to use third-party logistics services becomes more prominent especially in the industrializing countries such as China where manufacturing constitutes a major part of the economy. This development poses a great challenge to channel managers in selecting the third-party logistics service providers and evaluating service levels of these providers. Unfortunately, the research nowadays does not provide a sufficient insight on these aspects. Many 3PL studies are descriptive in nature, which address the issues such as the benefits of using 3PL services and the areas to be outsourced. To resolve this challenge in the channel management, it needs to go a step forward in studying the causal relationship between logistics service quality and 3PL satisfaction. Based on the theory in relationship marketing, this paper proposes a research model that incorporates the effects of brand image and manufacture-3PL relationship aims to examine the antecedents and consequences of 3PL satisfaction.
Keywords :
logistics; macroeconomics; 3PL satisfaction; China; brand image; channel management; economy; logistics service quality; manufacture-3PL relationship; relationship marketing; third-party logistics services; Consumer products; Hair; History; Joining processes; Logistics; Manufacturing industries; Pulp manufacturing; Quality management; Testing; Virtual manufacturing;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
Type :
conf
DOI :
10.1109/WiCom.2008.2004
Filename :
4680193
Link To Document :
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