Title :
The Role of Process Evaluation in Creative Participation
Author :
Xu, Lan ; Gu, Hong
Author_Institution :
Dept. of Marketing, Wuhan Univ., Wuhan
Abstract :
A model that includes evaluations both on outcome and on process of creative participation is proposed. In addition to the positive effects of evaluation of outcome on the consequence of creative participation, the majority of the effects of three characteristics of the process evaluation (i.e., process importance, effort investment and emotions in process) on the outcome and the consequence of creative participation are empirically confirmed.
Keywords :
customer services; investment; product development; creative participation; effort investment; outcome evaluation; process evaluation; process importance; Investments; Marketing management; Product development; Production; Psychology;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location :
Dalian
Print_ISBN :
978-1-4244-2107-7
Electronic_ISBN :
978-1-4244-2108-4
DOI :
10.1109/WiCom.2008.2019
