A Model for ICT Intensive Service Innovations in Two-Sided Markets – Case Study of IPTV in a National TV Broadcasting Company

Author

Tuunainen, Virpi Kristiina ; Tuunanen, Tuure ; Bastek, Martin

Author_Institution

Dept. of Bus. Technol., Helsinki Sch. of Econ., Helsinki, Finland

fYear

2009

fDate

June 30 2009-July 2 2009

Firstpage

857

Lastpage

862

Abstract

In this paper, we present a new model for ICT intensive service innovations in two-sided markets. The usefulness of this conceptual model is then illustrated with a case study of IPTV in a National TV Broadcasting Company in New Zealand. The case clearly demonstrates the importance of viewing an ICT intensive service innovation in a two-sided market - IPTV in our case -separately for the two sides - the consumers and the advertisers in our case. Our study demonstrates, that the same service innovation and its dimension can be quite different from the perspective of the two user groups.

Keywords

IPTV; information technology; telecommunication industry; telecommunication services; television broadcasting; ICT; IPTV; advertisers; consumers; intensive service innovations; national TV broadcasting company; Business; Companies; Electronic mail; IPTV; Information technology; Investments; Logic; Production; TV broadcasting; Technological innovation; Case Study; IPTV; Information Technology; Service Innovation; Two-sided Markets;

fLanguage

English

Publisher

ieee

Conference_Titel

New Trends in Information and Service Science, 2009. NISS '09. International Conference on

Conference_Location

Beijing

Print_ISBN

978-0-7695-3687-3

Type

conf

DOI

10.1109/NISS.2009.161

Filename

5260808