A Study on Upgrading Competitive Advantages for the Modern Service Enterprises Based on the Customer Value

It is the general descipline that, instead of industry economy, service economy has become the main power which promotes the rapid development of the whole society and economy. Especially, modern service industry, whose development is mainly based on the high technology including electronic information technology and the idea of modern management, operation and organization, is of great significance for advancing the alteration of the way of economic growth, finding new economic growth points, realizing full employment and helping building a harmonious society. The key factor which makes modern service enterprise develop further is whether it can meet customer´s demands, create value for customer and gain competitive advantages by providing the customers with latest products or service value which can satisfy the customers.This article discusses the relationship between the customer value and the competitive advantages of modern service industry, and how to build and increase the competitive advantages of the modern service enterprises based on the customer value.