E-commerce Applications of the Hybrid Reasoning Method

Because of the development of information technologies and extension of traditional commerce practices the importance of electronic commerce has been rapidly growing. A successful e-commerce system should provide convenient user interface, easy and efficient search engine, and complete product information that would satisfy userspsila requests. In this research we have proposed a hybrid reasoning method that should improve the search results of an e-commerce system. This method employs best practices of rule-based and case-based reasoning. The experiment conducted has demonstrated that hybrid reasoning method improves the performance of the systempsilas search mechanism.