Title :
The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making
Author :
Sukyoung Kim ; Youngil Cho ; Niki, Kiyomi ; Yamanaka, T.
Author_Institution :
Comprehensive Human Sci., Univ. of Tsukuba, Tsukuba, Japan
Abstract :
The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information stimuli. Twenty university students participated in the experiment. While Uninominal information stimuli showed a statistical significant difference between like-dislike and aesthetic, Binominal information stimuli showed a statistical significant difference not only between like-dislike and preference, but also between like-dislike and pleasure.
Keywords :
behavioural sciences; decision making; statistical analysis; binominal information stimuli; car front photographs; information types; intuitive decision making; like dislike significant differences; preference types; side pair photograph; statistical significant difference; uninominal information stimuli; Analysis of variance; Art; Decision making; Educational institutions; Humans; Psychology; Visualization; Intuition; Kansei Engineering; Preference;
Conference_Titel :
Biometrics and Kansei Engineering (ICBAKE), 2011 International Conference on
Conference_Location :
Takamatsu, Kagawa
Print_ISBN :
978-1-4577-1356-9
Electronic_ISBN :
978-0-7695-4512-7
DOI :
10.1109/ICBAKE.2011.36
