The Research of Value Loop in Mobile Commerce

3G has already been put into business, but the killer application of M-commerce has not been found out. The root cause is because the value transfer system of M-commerce has not been thoroughly researched or analyzed. Through a series of empirical study, this paper points out that the value loop in E-commerce is right the key problem of killer application in mobile value-added service. Accordingly we established a related model and gave the critical factors and methods for creating the M-commerce value loop; they are referable for the development of M-commerce.