A Study of Historical Trade Marks, Symbols and Logotypes of Japanese Corporations

Author

Suzuki, Yuya ; Yamamoto, Hiroshi

Author_Institution

Dept. of Eng., Tokyo Metropolitan Univ., Tokyo, Japan

fYear

2011

fDate

19-22 Sept. 2011

Firstpage

77

Lastpage

80

Abstract

Customer´s impression for corporate logos is very important on management strategy. This study considers what impression the customer has, based on a questionnaire survey data. We focused on the logo evolution of Japanese corporations. We used 3 Japanese corporations´ logos as stimulus. These logos are categorized into 3 typical Japanese logo designs. And we gave consideration on the combination of the logo designs and participants´ impressions. The results of our study are useful in CI strategy.

Keywords

consumer behaviour; design engineering; organisational aspects; strategic planning; trademarks; CI strategy; Japanese corporations; Japanese logo designs; corporate identity; corporate logos; customer impression; historical trade marks; logo evolution; logotypes; management strategy; Buildings; Educational institutions; Loading; Reliability engineering; Technological innovation; Visualization; corporate identity; corporate strategy; logos; visual identity;

fLanguage

English

Publisher

ieee

Conference_Titel

Biometrics and Kansei Engineering (ICBAKE), 2011 International Conference on

Conference_Location

Takamatsu, Kagawa

Print_ISBN

978-1-4577-1356-9

Electronic_ISBN

978-0-7695-4512-7

Type

conf

DOI

10.1109/ICBAKE.2011.25

Filename

6031254