Title :
A Study of Historical Trade Marks, Symbols and Logotypes of Japanese Corporations
Author :
Suzuki, Yuya ; Yamamoto, Hiroshi
Author_Institution :
Dept. of Eng., Tokyo Metropolitan Univ., Tokyo, Japan
Abstract :
Customer´s impression for corporate logos is very important on management strategy. This study considers what impression the customer has, based on a questionnaire survey data. We focused on the logo evolution of Japanese corporations. We used 3 Japanese corporations´ logos as stimulus. These logos are categorized into 3 typical Japanese logo designs. And we gave consideration on the combination of the logo designs and participants´ impressions. The results of our study are useful in CI strategy.
Keywords :
consumer behaviour; design engineering; organisational aspects; strategic planning; trademarks; CI strategy; Japanese corporations; Japanese logo designs; corporate identity; corporate logos; customer impression; historical trade marks; logo evolution; logotypes; management strategy; Buildings; Educational institutions; Loading; Reliability engineering; Technological innovation; Visualization; corporate identity; corporate strategy; logos; visual identity;
Conference_Titel :
Biometrics and Kansei Engineering (ICBAKE), 2011 International Conference on
Conference_Location :
Takamatsu, Kagawa
Print_ISBN :
978-1-4577-1356-9
Electronic_ISBN :
978-0-7695-4512-7
DOI :
10.1109/ICBAKE.2011.25
