A Fundamental Study on Harmony between Colors and Fragrances

Recent development of information technology enables us to use fragrance as media content. The additional use of fragrance to information of sight will achieve higher effects in Web browsing than ever. Referring to the previous studies, this study fundamentally investigated the relationship between color and fragrance. Ten subjects participated in two experiments. In the experiment 1, impressions and preference for each six color and each twelve fragrance were obtained. The experiment 2 investigated the harmony of color and fragrance based on the results of experiment 1. With correlation analysis, relationship between impression distance of color and fragrance and their harmony was investigated. Tendency of the impressions and preference for colors and fragrances were different. Especially, fragrance elicited larger variance in preference than that in color. Furthermore, some combination of color and fragrance elicited positive and negative harmony. However, through the correlation analysis, obvious relationship between the impression distance and the harmony was not observed.