DocumentCode
3465216
Title
Empirical Research in the Antecedents of Online Trust in C2C Market
Author
Xiaorong Shen ; Yingfeng Zhong
Author_Institution
Sch. of Political Sci. & Public Adm., Univ. of Electron. Sci. & Technol. of China, Chengdu
fYear
2008
fDate
12-14 Oct. 2008
Firstpage
1
Lastpage
6
Abstract
In the C2C market, transaction are not dyadic, but triadic in nature including the buyer and seller as the consumer and the auction website as the market organizer. So there are two types of trust in C2C market. The interpersonal trust is focusing on the buyer and seller whose antecedents include competence, benevolence, integrity, reputation and disposition to trust. And the institutional trust is focusing on the consumer and website whose antecedents include Structural Assurance, Situational Normality signal and disposition to trust.
Keywords
Web sites; electronic commerce; market opportunities; transaction processing; auction Web site; customer-to-customer market; online trust; situational normality signal; structural assurance; Consumer electronics; Data analysis; Environmental economics; Humans; Psychology; Technology management; Testing; Uncertainty;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on
Conference_Location
Dalian
Print_ISBN
978-1-4244-2107-7
Electronic_ISBN
978-1-4244-2108-4
Type
conf
DOI
10.1109/WiCom.2008.2203
Filename
4680392
Link To Document