An Empirical Research of Consumer Loyalty Model in B2C Electronic Commerce

Author

Hui-Ming Ma ; Cheng-Cheng Meng ; Kai Zhu ; Jun-Yong Xiao

Author_Institution

Sch. of Manage., Huazhong Univ. of Sci. & Technol., Huazhong

fYear

2008

fDate

12-14 Oct. 2008

Firstpage

1

Lastpage

7

Abstract

Consumers\´ loyalty is essential to the enterprises\´ success in e-commerce. In order to find out which factors have impact on consumer loyalty, a literature review was employed using content analysis and a "7C" model of consumer loyalty in B2C e-commerce was built. Then we did an empirical research to prove the reliability of the model. A questionnaire wad designed and data were collected for analysis using SPSS Windows Version 13.0. Statistical analyses employed in this study are description statistics, CFA, and reliability analysis. The model was modified according to the statistical results and proofed to be reliable.

Keywords

consumer behaviour; customer satisfaction; data analysis; electronic commerce; reliability theory; statistical analysis; B2C electronic commerce; CFA; SPSS Windows Version 13.0; consumer loyalty model; content analysis; data analysis; description statistics; reliability analysis; statistical analyses; Business; Educational institutions; Electronic commerce; Navigation; Security; Standardization; Statistical analysis; Technology management; Web design; Web page design;

fLanguage

English

Publisher

ieee

Conference_Titel

Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on

Conference_Location

Dalian

Print_ISBN

978-1-4244-2107-7

Electronic_ISBN

978-1-4244-2108-4

Type

conf

DOI

10.1109/WiCom.2008.2231

Filename

4680420