Title :
Business Model for Platform Provider in Mobile Phone Software Supermarket Based on Game Theory
Author :
Guo Kai ; Zhang Ming-Rui ; Lv Ting-jie
Author_Institution :
Marketing Dept., Beijing Far Broad Commun. Co., Beijing, China
Abstract :
Aiming at research in mobile phone software supermarket, this paper introduced the definition and industrial chain of mobile phone software supermarket, as well as the comparison between mobile phone software supermarket, physical commodity supermarket and internet supermarket. More importantly, based on the analysis of consumer market and supply market, modeling in game theory was used to demonstrate the choices of each player involved. Last but not least, suggestion on business model was given for platform provider.
Keywords :
consumer behaviour; game theory; mobile computing; mobile handsets; retail data processing; business model; consumer market; game theory; mobile phone; software supermarket; Biological system modeling; Elasticity; Games; Internet; Mobile handsets; Presses; Software;
Conference_Titel :
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location :
Henan
Print_ISBN :
978-1-4244-7159-1
DOI :
10.1109/ICEEE.2010.5660485
