Analysis on Information System Construction about Vertical Integrated Marketing Channel for Agricultural Products in China

This paper obtains from discussion about the vertical integrated agricultural product marketing channel pattern to point out that sharing channel information essentiality and the corresponding technical support. The selective analysis the insufficiency of vertical integrated marketing channel for agricultural product in our present country and theory countermeasure as follows: firstly the series construction aspects must set up unified awareness of cooperation, sharing the channel information, next enlarged the information sharing foundation and the technical support, finally established essential the mechanism on sharing information . The article writing goal is to help enhance our country agricultural product´s distribution efficiency, competitively, to advance agriculture industrial production and increases the farmers´ income stably though building essential information system of vertical integrated marketing channel for agricultural products.