DocumentCode :
3471683
Title :
Addressing the strategy synthesis approach for accomplishing the strategic fit in new product development projects and programs: A literature review
Author :
Castilla, Cesar ; Milosevic, Dragan Z.
Author_Institution :
Dept. of Eng. & Technol. Manage., Portland State Univ., Portland, OR, USA
fYear :
2009
fDate :
2-6 Aug. 2009
Firstpage :
1966
Lastpage :
1975
Abstract :
How the strategic alignment for New Product Development Projects and Programs may be carried out is critical in actual business environments. Then formulating and implementing the right strategic chosen priorities are key tasks to be developed for achieving successful NPD projects and programs. Thus the main purpose of this paper is to address the strategic synthesis approach that may leverage into more efficient and effective way of accomplishing strategic fit for them. Thus the first goal is to give a better understanding of these topics for further research. To do so, first a literature review of contemporary strategies school of thoughts was developed. Second, the actual fragmentation-integration in the strategic management field is stated. Next the synthesis schools are mentioned as boundary of firms, dynamic capabilities, and strategy configurations. Further the dynamic capabilities approach is developed from a theoretical and empirical research views. Finally, research gaps are stated and further research is proposed.
Keywords :
product development; project management; strategic planning; new product development programs; new product development projects; strategic fit; strategic management; strategy configurations; Educational institutions; Environmental economics; Environmental management; Humans; Law; Legal factors; Portfolios; Product development; Taxonomy; Technology management;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of Engineering & Technology, 2009. PICMET 2009. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
978-1-890843-20-5
Electronic_ISBN :
978-1-890843-20-5
Type :
conf
DOI :
10.1109/PICMET.2009.5261934
Filename :
5261934
Link To Document :
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