Addressing the strategy synthesis approach for accomplishing the strategic fit in new product development projects and programs: A literature review

How the strategic alignment for New Product Development Projects and Programs may be carried out is critical in actual business environments. Then formulating and implementing the right strategic chosen priorities are key tasks to be developed for achieving successful NPD projects and programs. Thus the main purpose of this paper is to address the strategic synthesis approach that may leverage into more efficient and effective way of accomplishing strategic fit for them. Thus the first goal is to give a better understanding of these topics for further research. To do so, first a literature review of contemporary strategies school of thoughts was developed. Second, the actual fragmentation-integration in the strategic management field is stated. Next the synthesis schools are mentioned as boundary of firms, dynamic capabilities, and strategy configurations. Further the dynamic capabilities approach is developed from a theoretical and empirical research views. Finally, research gaps are stated and further research is proposed.