Title :
Trust in online auction towards explaining the use intention
Author :
Lin, Chwen-Yea ; Tu, Chien-Chung ; Fang, Kwoting
Author_Institution :
Dept. of Inf. Manage., Nat. Yunlin Univ. of Sci. & Technol., Douliou, Taiwan
Abstract :
The Internet on economic activity is rapid development, trust and reputation system represent a significant trend in online auction behavior. The purpose of this article is to give an overview of trust and affective variables to fully understand the relationship between e-trust and online auction use intention. Theoretical and implications of findings are discussed.
Keywords :
Internet; electronic commerce; Internet; e-trust; online trend auction; use intention; Business; Concrete; Consumer behavior; Continents; Humans; Hydrogen; Information management; Internet; Predictive models; Tin;
Conference_Titel :
Management of Engineering & Technology, 2009. PICMET 2009. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
978-1-890843-20-5
Electronic_ISBN :
978-1-890843-20-5
DOI :
10.1109/PICMET.2009.5261947
