Green technologies for building material business

Technology assessment is one aspect of the technology acquisition process. This process provides a framework that helps companies thoroughly understand their necessities and capabilities in order to select appropriate emerging technologies from the right sources for the companies at the right time. With rapid changes in technology and boundless customer needs in our globalization era, these implications significantly impact the companies´ ability to move forward and to maintain their competitive advantages, in order to remain superior to their rivals. Thus, it is necessary to acquire the right technology to enhance their ability to create tremendously successful business results in the long run. The aim of this research is to develop a technology assessment model for evaluating green technologies to build business materials, drawing on a Thai company case study. A variety of tools needs to be applied this framework. In addition to the assessment of technology, various perspectives included technological, organizational, and market perspectives. The results of this research will reveal the most appropriate technology for building business materials, regarding technology advances and new product development. Overall, the research will develop a highly successful framework to be applied to technology assessment, with a unique focus on other building materials businesses.