AHP application on evaluation of health information service attributes

Patients prefer using the service that meets their needs and requirements. So, to develop the best health service requires knowing patients´ needs, requirements and preferences. The aim of the research is to explore the factors that affect users´ preferences in the health service selection process. In the study, 4 hypothetical health services were designed by randomly selecting levels of 16 attributes and these services was evaluated by the potential users. Analytical hierarch process (AHP), one of the potential decision making methods, was used to assess and select the best alternative. The best alternative, weights of the service attributes and AHP model for health service selection was proposed at the end of the study.