Analysis of driver´s information preferences and use in automobile travel: Implications for Advanced Traveler Information Systems

Results from the analysis of a survey of drivers conducted in the state of Michigan are presented. The emphasis is on drivers´ information use and preferences. Individual and group differences in use of and preferences for traveler information are discussed, as are perceived problems with current sources of travel and traffic information. The findings, which are discussed in the context of past research on spatial behavior, provide insights into what users may find attractive about the advanced traveler information system (ATIS), and what ATIS may need to offer in order to attract users. Particular attention is paid to the needs of drivers while traveling in unfamiliar areas.