DocumentCode
3479197
Title
Relationship between Pricing and Customer´s Perception C2C Commerce--Basing on Study of the Channel of C2C in Mainland China
Author
Liao, Junfeng ; Wei, Kezhen ; Chen, Guangzhi
Author_Institution
Sch. of Econ. & Commerce, South China Univ. of Technol., Guangzhou, China
fYear
2010
fDate
7-9 Nov. 2010
Firstpage
1
Lastpage
4
Abstract
This research focuses on the issue of pricing in C2C commerce, and the relationship between pricing and customer´s perception. Basing on the theories in marketing and psychology, using observation data from Taobao, this paper divides most popular goods into 5 series, takes peak value and sales volume of them, in order to find the most logical pricing level for them. Moreover, the environment of China and the characteristics of C2C platform are considered.
Keywords
commerce; customer relationship management; marketing; pricing; C2C channel; C2C commerce pricing; C2C platform; China; Taobao; customer perception; logical pricing level; pricing-customer relationship; Consumer electronics; Economics; Industries; Internet; Marketing and sales; Pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Product E-Service and E-Entertainment (ICEEE), 2010 International Conference on
Conference_Location
Henan
Print_ISBN
978-1-4244-7159-1
Type
conf
DOI
10.1109/ICEEE.2010.5661009
Filename
5661009
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