Title :
Marketing And Consulting Services
Author_Institution :
Connelly Associates International
Abstract :
Consulting services must be marketed and sold just like any other product. Not all products are marketed in the same way. Cars are not marketed the same way as industrial machinery. Even so consulting services are marketed in their own unique way. This paper discusses market structure and marketing techniques.
Keywords :
Contracts; Electrical engineering; Engineering management; Machinery production industries; Optical design; Optical fibers; Power supplies; Product development; Programming profession; Project management;
Conference_Titel :
Electro International, 1991
Conference_Location :
New York, NY, USA
DOI :
10.1109/ELECTR.1991.718249
