• DocumentCode
    3483446
  • Title

    E-commerce website credible model based on fuzzy grey method

  • Author

    Zhao, Hongying ; Wang, Ling

  • Author_Institution
    Department of Mechanical Engineering, North China Electric Power University, NCEPU, Baoding, China
  • fYear
    2010
  • fDate
    25-27 June 2010
  • Firstpage
    643
  • Lastpage
    646
  • Abstract
    With the rapid development of Internet, e-commerce has become an important development trend in the information age. More and more people are online shopping, so it is necessary for customer to select e-commerce website with high credible degree to shopping. In order to assess the credibility of e-commerce websites and select appropriate e-commerce website, the appropriate evaluation methods are needed. Considering these, the paper establishes a credit evaluation model using of the fuzzy grey comprehensive evaluation method to evaluate the credit of e-commerce website .An e-commerce website is evaluated by the high credible model and the evaluation results prove the feasibility and effectiveness of the model in dealing with the fuzzy and gray nature of experts´ judging information.
  • Keywords
    Availability; Business; Fuzzy systems; Information security; Mechanical engineering; Power engineering computing; Privacy; Quality of service; Scattering; Web and internet services; comprehensive evaluation; credible model; e-commerce website; fuzzy grey method; multi-layer index system;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Wireless Communications, Networking and Information Security (WCNIS), 2010 IEEE International Conference on
  • Conference_Location
    Beijing, China
  • Print_ISBN
    978-1-4244-5850-9
  • Type

    conf

  • DOI
    10.1109/WCINS.2010.5544628
  • Filename
    5544628