Studies on fashionable products´ demand forecast and stock control

Aiming at the stock problems faced by brand traders such as out-of-stock and overstock, this thesis has analyzed what leads to the stock problems of fashionable products and puts forward a demand forecast model of three stages with the help of an operation model of fashionable products´ supply chain. A stock control model and an inspiring formula that fits those brand traders´ fashionable products are also established in the thesis in order to realize a minimum stock coordinating cost. The analysis of cases has proved that the model works well in reducing the stock control cost. In the end, a conclusion is drawn that when the proportion of the prophase sales volume to the total sales volume is 0.2, it´s the best time to replenish and the stock coordinating cost will achieve the minimum.