Kansei modeling of the color design decision process in Web designs

The World Wide Web and modern desktop computers give novice designers an unprecedented ability to publish but provide little support for the designers´ color selection, which is a major portion of the factors determining viewer experience. Effective color decision support systems help novices and professionals reach selected, quantifiable goals without hindering undefined goals. This paper describes a method of studying how individual decisions in the color selection process influence the outcome. Results are given for color placement experiments in which novice designers were asked to describe goals for individual selections. Also described is the application of this model to the design process for implementation in dynamic color palette support for Web-page designs.