Research on network marketing pricing strategy of China´s sporting goods enterprises

Sporting goods industry is one of the most internationally competitive sports industries in China. More and more enterprises begin to make use of network marketing so as to tackle the competition and satisfy the demands of consumers. Pricing strategy has become the key to the success in network marketing. Sporting goods´ consumers choose online shopping because of conveniently gaining a large number of product information. According to the characteristics of network marketing, this paper analyzes low-price, customization pricing, usage pricing, discount pricing, auction pricing and prestige pricing strategies. Sporting goods enterprises should choose the sound pricing strategies in accordance with the different characteristics of products and the status of the online market.