DocumentCode :
3495954
Title :
Implementation of Data Mining Engine on CRM-improve customer satisfaction
Author :
Al-Mudimigh, A.S. ; Saleem, F. ; Ullah, Z. ; Al-Aboud, F.N.
Author_Institution :
King Saud Univ., Riyadh, Saudi Arabia
fYear :
2009
fDate :
15-16 Aug. 2009
Firstpage :
193
Lastpage :
197
Abstract :
Analysis on customer relationship is reaching more practical and motivating success factor for the growth of every company, in the same way, discovery of unseen information is also supporting for the successful expansion in an organization. A customer and a company are essential to each other and their good relationship and understanding will take the company on the top as well as the customer to the satisfactory level. In this paper we presented the model of customer relationship management (CRM) to describe the association of a customer with the company and enhanced the model by connection with data mining engine (DME) for evaluation the query of a customer or an employee, customer understanding to support the CRM. The main aspect of this paper is DME which is playing commanding role to bear a company on the top. Analyze and assessment of the query to understand the customer and work on organization´s action, by using data mining techniques are the main characteristics of DME.
Keywords :
consumer behaviour; customer satisfaction; data mining; query processing; CRM; customer association; customer relationship management; customer satisfaction; data mining engine; query assessment; Companies; Customer relationship management; Customer satisfaction; Data mining; Databases; Engines; Information analysis; Information technology; Profitability; Web pages; Customer Relationship Management (CRM); Customer Satisfaction; Data Mining Engine (DME);
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information and Communication Technologies, 2009. ICICT '09. International Conference on
Conference_Location :
Karachi
Print_ISBN :
978-1-4244-4608-7
Electronic_ISBN :
978-1-4244-4609-4
Type :
conf
DOI :
10.1109/ICICT.2009.5267193
Filename :
5267193
Link To Document :
بازگشت