Title :
Integrated approach in e-relationship marketing
Author_Institution :
Guangdong Univ. of Foreign Studies, Guangzhou, China
Abstract :
E-relationship marketing is mainly composed of customer relationship management and customer trust and loyalty. Here, customer relationship management doesn´t just stand for CRM system. Thinking about the cost, instant messaging, viral marketing, email marketing, will again help maximize the efficiency in E-relationship marketing.
Keywords :
customer relationship management; electronic mail; security of data; customer loyalty; customer relationship management; customer trust; e-relationship marketing; email marketing; instant messaging; viral marketing; Communication system control; Concrete; Consumer electronics; Costs; Customer relationship management; Embedded computing; Industrial relations; Marketing management; Technology management; Telecommunication computing; Instant messaging; e-relationship marketing; email marketing; viral marketing;
Conference_Titel :
Computing, Communication, Control, and Management, 2009. CCCM 2009. ISECS International Colloquium on
Conference_Location :
Sanya
Print_ISBN :
978-1-4244-4247-8
DOI :
10.1109/CCCM.2009.5267512
