PLace-Aware Active Promotion (PLAP) Technique

This paper presents a location based active promotion technique called PLAP for mobile environment. While most of the previous location aware systems have utilized specialized sensors or artificial markers, PLAP provides real-time place recognition capability using camera which is nowadays attached to most mobile systems. An active clothes promotion system is built using PLAP and provides users the information on place-relevant fashion items. This system showed PLAP can provide high degree of place-awareness even for the indoor environment where the place identification is more difficult than the outdoor cases.