Title :
A Theoretical Analysis Framework of Customer Cluster Value of Dynamic B2C E-Commerce
Author :
Jing Ranzhe ; Zhao Xibin ; Yu Jianwei
Author_Institution :
Sch. of Inf. Sci. & Technol., Tsinghua Univ., Beijing
Abstract :
To calculate and evaluate the customer cluster value of dynamic B2C e-commerce, this paper analysis the relation of service consumption and customer cluster visit quantity based the customer behavior model graph, and the customer cluster value is researched based on the method, and a case study is introduced in the end.
Keywords :
customer relationship management; electronic commerce; graph theory; customer behavior model graph; customer cluster value; customer cluster visit quantity; dynamic B2C E-commerce; service consumption; Books; Collaboration; Collaborative work; Consumer electronics; Data engineering; Information analysis; Information science; Manufacturing industries; Software quality; Technology management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.850
