A Flexible Business Alliance Model for the Emerging UMTS Network Operators

Author

Li, Jing ; Wang, Yuhao ; Li, Hui

Author_Institution

Sch. of Econ. & Manage., Nanchang Univ., Nanchang

fYear

2007

fDate

21-25 Sept. 2007

Firstpage

3565

Lastpage

3568

Abstract

With UMTS network being rolled out, there exist more and more applications, content providers and value-added services providers in the mobile market. And then value chain will be more complex, which requires reconsideration of business models and partnerships. In this paper, we provided detailed analyses about the movement of mobile market from 2G to 3G and proposed a compatible and flexible business model to upcoming 3G market for the network operators. The key idea is to introduce an entity (trusted third party), which is capable of handling efficiently subscription management, as well as charging, billing and accounting for value added services.

Keywords

3G mobile communication; electronic commerce; 3G market; UMTS network; flexible business alliance model; mobile market; trusted third party; value added services; 3G mobile communication; Content management; Data communication; Educational programs; Electronic commerce; Engineering management; Geodesy; Information technology; Subscriptions; Telecommunication standards;

fLanguage

English

Publisher

ieee

Conference_Titel

Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on

Conference_Location

Shanghai

Print_ISBN

978-1-4244-1311-9

Type

conf

DOI

10.1109/WICOM.2007.882

Filename

4340657