Title :
A Flexible Business Alliance Model for the Emerging UMTS Network Operators
Author :
Li, Jing ; Wang, Yuhao ; Li, Hui
Author_Institution :
Sch. of Econ. & Manage., Nanchang Univ., Nanchang
Abstract :
With UMTS network being rolled out, there exist more and more applications, content providers and value-added services providers in the mobile market. And then value chain will be more complex, which requires reconsideration of business models and partnerships. In this paper, we provided detailed analyses about the movement of mobile market from 2G to 3G and proposed a compatible and flexible business model to upcoming 3G market for the network operators. The key idea is to introduce an entity (trusted third party), which is capable of handling efficiently subscription management, as well as charging, billing and accounting for value added services.
Keywords :
3G mobile communication; electronic commerce; 3G market; UMTS network; flexible business alliance model; mobile market; trusted third party; value added services; 3G mobile communication; Content management; Data communication; Educational programs; Electronic commerce; Engineering management; Geodesy; Information technology; Subscriptions; Telecommunication standards;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.882
