Title :
Study of Consumer Acceptance in E-Commerce by Integrating Technology Acceptance Model with Task-Technology Fit Model
Author :
Sun, Jianjun ; Ke, Qing ; Cheng, Ying
Author_Institution :
Dept. of Inf. Manage., Nanjing Univ., Nanjing
Abstract :
The study of consumer acceptance in e-commerce is imperative to the success of e-commerce. This paper treats consumer e-commerce as a technology adoption process and evaluates two famous adoption model : TAM and TTF model. First gives an overview of the two models on e-commerce, and discusses the advancements of the integrating of the two models. Suggestions for future research on integrating TAM and TTF are finally given.
Keywords :
electronic commerce; consumer acceptance; e-commerce; task-technology fit model; technology acceptance model; technology adoption; Computers; Electronic commerce; Information management; Information systems; Loss measurement; Monitoring; Sun; Uncertainty;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.895
