DocumentCode
3501733
Title
Study of Consumer Acceptance in E-Commerce by Integrating Technology Acceptance Model with Task-Technology Fit Model
Author
Sun, Jianjun ; Ke, Qing ; Cheng, Ying
Author_Institution
Dept. of Inf. Manage., Nanjing Univ., Nanjing
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
3621
Lastpage
3624
Abstract
The study of consumer acceptance in e-commerce is imperative to the success of e-commerce. This paper treats consumer e-commerce as a technology adoption process and evaluates two famous adoption model : TAM and TTF model. First gives an overview of the two models on e-commerce, and discusses the advancements of the integrating of the two models. Suggestions for future research on integrating TAM and TTF are finally given.
Keywords
electronic commerce; consumer acceptance; e-commerce; task-technology fit model; technology acceptance model; technology adoption; Computers; Electronic commerce; Information management; Information systems; Loss measurement; Monitoring; Sun; Uncertainty;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.895
Filename
4340670
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