Logistics capability construction based on customer satisfaction

The concept of logistics capability is analyzed from the perspective of customer satisfaction and a study of the relationship between the customer satisfaction and logistics capability is made in this paper. Based on the analysis, a model is built, in which the method of marginal utility is used and a conclusion that when logistics capability meets a certain condition the customer satisfaction is maximized is found out. Furthermore, a program about constructing logistics capability to maximize the customer satisfaction is made. At the end, an example shows how to construct logistics capability that maximizes the customer satisfaction.