Title :
The concept of shadow price to monetarize the intangible value of expertise
Author :
Fragniere, Emmanuel ; Heitz, Christoph ; Moresino, Francesco
Author_Institution :
Dept. d´´Economie, Haute Ecole de Gestion de Geneve, Carouge
Abstract :
The pricing of knowledge based services should be based on the three following components: the cost structure, the competition and the perceived value by the client. Practically, it is mainly based on the cost structure which does not account for the real value provided to the client. Based on an integrated optimization model combining an aggregate planning model with a share of choice model, we produce implicit values of expertise. Preliminary results will be presented about a travel agency.
Keywords :
aggregate planning; optimisation; pricing; service industries; aggregate planning model; choice model; cost structure; intangible expertise value; integrated optimization model; knowledge-based services; shadow price; travel agency; intangibility engineering; perceived value; service design; shadow price;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4682809
