Implementation of an Internet Broadcasting System with Video Advertisement Insertion Based on Audience Comments

In recent years, mid-roll advertisements which insert a video advertisement at the middle of the video content appear gradually. However, the mid-roll advertisements usually interrupt video viewing because it inserts a video advertisement at the fixed or random time. To solve this issue, we propose an algorithm for mid-roll advertisement insertion based on audience comments. The algorithm determines timing for advertisement insertion not to interrupt audience´s video viewing as much as possible by detecting some characteristics in the amount of audience comments at the appropriate timing. In this paper, we conduct a preliminary experiment to invent an algorithm for video advertisement. We also implement a prototype system for video advertisement insertion with the proposed method.