Title :
Market growth model in which the potential market size increases with time
Author :
Osaki, Masayuki ; Gemba, Kiminori ; Fumio, Kodama
Author_Institution :
Tokyo Univ., Japan
Abstract :
Summary form only given. This paper focuses on the potential demand of a product and proposes three models adopting following each case: (1) a model in which the potential market size does not change with time (conventional logistic model); (2) a model in which the potential market size increases with time stepwise (n-step logistic model); and (3) a model in which the potential market size increases with time continuously (double logistic model). The paper confirms the validity of the models by comparing the predicted values obtained by nonlinear regression analysis with the cases of three consumer electronic products
Keywords :
marketing; product development; research and development management; R&D management; consumer electronic products; conventional logistic model; double logistic model; market growth model; n-step logistic model; new product development; potential demand; potential market size; regression analysis; Logistics; Predictive models; Printers; Regression analysis; TV receivers; Technological innovation;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.951719
