Title :
e-agile enterprising : the manufacturing and marketing strategies to enhance global competitiveness for Hong kong manufacturing industry
Author :
Yam, Richard CM ; Lo, William ; Tang, Pui Y.
Author_Institution :
City Univ. of Hong Kong, Kowloon, China
Abstract :
In order to sustain its global competitiveness, soft technology advancement in product design and development, international marketing, global supply chain management, manufacturing and quality are recommended. Whilst pursuing hard technology advancement as its long term manufacturing strategy, Hong Kong should also upgrade its middleman role via soft technology advancement in the short and medium terms. Hong Kong should migrate from mainly original equipment manufacturing (OEM) to original design manufacturing (ODM) and finally to develop its own brand manufacturing (OBM) by enhancing its marketing and new product design and development strategies and practices. e-agile enterprising is proposed in this paper as the new form of manufacturing and marketing strategies and organizational structure for fulfilling this purpose
Keywords :
electronic commerce; manufacturing industries; marketing; product development; research and development management; Hong Kong manufacturing industry; R&D management; e-agile enterprising; global competitiveness enhancement; global supply chain management; international marketing; manufacturing strategies; marketing strategies; organizational structure; original design manufacturing; original equipment manufacturing; own brand manufacturing; product design; product development; quality; soft technology advancement; Collaboration; Councils; Delay; Globalization; Manufacturing industries; Product design; Productivity; Pulp manufacturing; Supply chain management; Supply chains;
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
DOI :
10.1109/PICMET.2001.951726
