Business Model Innovation in China´s Real Estate Industry: the Case of Shenzhen Vanke

According to the survey done by IBM business consulting services in 2006, global CEOs stated that business model innovation will have a greater impact on operating margin growth, than product or service innovation. We also noticed that some enterprises in China´s real estate industry have improved their business models for sustainable competitive advantage and surplus profit in recently years. Based on the case studies of Shenzhen Vanke, as well as literature review, a framework for business model innovation has been developed. The framework provides an integrated means of making sense of new business model. These include critical dimensions of new customer value propositions, technological innovation, collaboration of the business infrastructure and the economic feasibility of a new business model.