Title :
Vertical structure for asymmetrical chain to chain competition based on bargaining power
Author :
Liao, Tao ; Ai, Xingzheng ; Tang, Xiaowo ; Teng, Xueke
Author_Institution :
Sch. of Econ. & Manage., UESTS, Chengdu
Abstract :
The purpose of this paper is to examine the influence of bargaining power on vertical structure under asymmetrical chain to chain competition, and analyze the evolution process of vertical structure under different conditions. We find that bargaining power have important influence on the choice of vertical structure. The paper generalized Iyer´s result, and present theoretical proof for channel structure choice under asymmetrical chain to chain competition.
Keywords :
game theory; pricing; retailing; supply chain management; asymmetrical chain-to-chain competition; bargaining power; channel structure choice; evolution process; game theory; pricing; retailing; vertical structure; Bargaining Power; Chain to Chain Competition; Evolution Equilibrium; Vertical Structure;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4682894
