DocumentCode
3505974
Title
What and how can we learn from ZARA
Author
Zhang, Qinghua
Author_Institution
Sch. of Inf. Manage. & Eng., Shanghai Univ. of Finance & Econ., Shanghai
Volume
2
fYear
2008
fDate
12-15 Oct. 2008
Firstpage
2464
Lastpage
2468
Abstract
The paper analyzed four key links and concluded three of the advanced ideas by searching on the efficient supply chain of ZARA which is the well-known world-level garment brand. Then the paper releases to the public what is possible for those Chinese costume enterprises which can borrow the successful experience from ZARA and what is impossible to imitate ZARA for aims to propose some constructive suggestions for the development of domestic costume enterprises.
Keywords
clothing industry; supply chain management; Chinese costume enterprises; ZARA; domestic costume enterprises; supply chain; world-level garment brand; ZARA; efficient supply chain; supply chain;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4244-2012-4
Electronic_ISBN
978-1-4244-2013-1
Type
conf
DOI
10.1109/SOLI.2008.4682950
Filename
4682950
Link To Document