Title :
Fuzzy Comprehensive Evaluation Model for the High-Tech Brand Risk
Author :
Wang Xingyuan ; Wu Xinmin ; Zhao Yuanyuan
Author_Institution :
Sch. of Manage., Shandong Univ., Jinan
Abstract :
This paper analyzed the development risk factors of high-tech brand systematically, established the evaluation index system of the development risk of high tech brand and then built the comprehensive evaluation model of the risk of high tech brand applying analytical hierarchy process (AHP) and fuzzy comprehensive evaluation methods. Finally, a practice of comprehensive evaluation on a certain brand was given based on the model established.
Keywords :
commerce; fuzzy set theory; risk management; AHP; analytical hierarchy process; evaluation index system; fuzzy comprehensive evaluation model; high-tech brand risk; Cities and towns; Concrete; Crisis management; Environmental economics; Fuzzy control; Fuzzy systems; Legislation; Partial response channels; Risk analysis; Risk management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.1119
