Title :
The strategies of online third-party payment based on market competition
Author_Institution :
Int. Bus. Sch., Donghua Univ., Shanghai
Abstract :
There is an increasingly competitive market of online third-party payment in China. This paper describes the online third-party payment patterns of competition among enterprises based on Porter\´s "five-force model". Then some appropriate competitive strategies are proposed combined with two cases study, encard.net and shfft.com.
Keywords :
electronic commerce; China; cncard.net; competitive strategies; five-force model; market competition; online third-party payment; shfft.com; competitive strategy; five-force model; online third-party payment;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2008. IEEE/SOLI 2008. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-2012-4
Electronic_ISBN :
978-1-4244-2013-1
DOI :
10.1109/SOLI.2008.4683015
