Proceedings Manuscripts Needs Analysis of E-commerce Course for Practical Application – Use of BNAM to Discuss Cognition after Learning

E-commerce went through a period of rise and decline, it stuck the .com trend during the times of so-called Internet Bubbles. Recently, the application of e-commerce fuses into the operation of every industry gradually, its re-rise situation is apparent; with the rise and development of industry, the academia also makes every endeavor on fostering relevant talents, and then every university establishes e-commerce course, even some universities directly establish e-commerce department or graduate school of e-commerce. This study focuses on the students who have studied relevant courses of e-commerce and questionnaire investigation would be carried out on them, and BNAM (Borich Needs Assessment Model) is used to carry out needs analysis; a revised BNAM is proposed in the study, and the two models would then be compared and analyzed; based on this result, one can find out which course has higher needs and which course has lower needs in the practical application.In this study, the questionnaire refers to Liangpsilas study in 2000 as the foundation and domestic and international relevant documents as the auxiliary, and the course information from domestic universities is also collected so as to form the questionnaire. The study object is the employed person who has graduated from the department of information management or department of business administration of domestic university within the past two years, and he /she has also studied the relevant courses of e-commerce. There are 161 completed and valid questionnaires in total.The study result shows that the interviewees think technological courses are important. From the top 10 courses with higher BDN value, technological courses account for at least 7 places, while everybody attaches importance to the question of information security. In addition, interviewees also address the importance of law issue when understanding relevant courses.The study result shows that the interviewees think technological courses are imp- ortant. From the top 10 courses with higher BDN value, technological courses account for at least 7 places, while everybody attaches importance to the question of information security. In addition, interviewees also address the importance of law issue when understanding relevant courses. The situation of courses with lower BDN has strong contrast with the situation of courses with higher BDN. For the courses with lower BDN value, the 9 of the top 10 courses are management field, especially relevant business administration courses and courses that lay particular stress on e-commercepsilas theories, those interviewees consider as less important. Other relevant courses such as animated Web site design and knowledge management, interviewees think that they are discussable.