DocumentCode :
3508697
Title :
Computer-aided R&D-portfolio valuation: applied at ABB Asea Brown Boveri Ltd
Author :
Bucher, Philip ; Jung, Hans-Helmuth
Author_Institution :
Group of Technol. & Innovation Manage., Swiss Fed. Inst. of Technol. Zurich, Switzerland
Volume :
1
fYear :
2001
fDate :
2001
Abstract :
Technology platforms are developed and maintained by research activities coordinated in corporate research programs. ABB develops strategic technology roadmaps providing well-defined strategic guidelines for R&D-project selection within a corporate research program. The authors describe a project they carried out to value R&D portfolios at ABB. After testing various state-of-the-art valuation methods, such as the Real Options approach (Black Scholes formula, binomial trees, Monte Carlo simulation), decision trees, scenario analysis and tornado sensitivity analysis, they decided to apply Monte Carlo simulation. From their point of view this approach provides the most comprehensive insight of all valuation methods. They used Crystal Ball pro, an MS Excel add-in, to carry out the simulations
Keywords :
Monte Carlo methods; project management; research and development management; spreadsheet programs; ABB; Crystal Ball pro; MS Excel add-in; Monte Carlo simulation; R&D-project assessment; R&D-project selection; business area technology strategy; computer-aided R&D-portfolio valuation; corporate research program; strategic technology roadmaps; technology platforms; Cost accounting; Decision trees; Guidelines; Innovation management; Portfolios; Product development; Research and development; Technology management; Testing; Uncertainty;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of Engineering and Technology, 2001. PICMET '01. Portland International Conference on
Conference_Location :
Portland, OR
Print_ISBN :
1-890843-06-7
Type :
conf
DOI :
10.1109/PICMET.2001.951955
Filename :
951955
Link To Document :
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