Title :
Making Data Mining Relevant to Business
Author :
Wang, Hai ; Wang, Shouhong
Author_Institution :
Sobey Sch. of Bus., St. Mary´´s Univ., Halifax, NS
Abstract :
Data mining is a tool for knowledge discovery. Recent discussions in this field state that data mining does not contribute to business in a large scale. This article discusses the important role of business insider centered knowledge development through data mining in making data mining relevant to business.
Keywords :
business data processing; data mining; business decision making; data mining; knowledge discovery; Algorithm design and analysis; Association rules; Data mining; Decision making; Educational institutions; Humans; Knowledge management; Large-scale systems; Problem-solving;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.1351
