A neuro fuzzy time series prediction application in telephone banking

The prediction of financial time series is big business and large financial institutions are keen to utilise any prediction method that may give them an advantage in the market place. We consider the application of neuro fuzzy prediction to an application in the financial sector but the object is not to estimate financial indices such as exchange rates or stock market movements. Instead, we address the rather intriguing issue of the impact of television advertising on customer response for a telephone banking organisation