Title :
On the Basis of AHP Strategic Alliance Stability Analysis
Author :
Ling, Tong ; Chunhe, Wang
Author_Institution :
Hebei Univ. of Econ. & Bus., Shi Jiazhuang, China
Abstract :
Strategic alliance is one of the most important strategic activities in the present business environment. Alliance stability remains a big challenge both from academic and managerial perspectives. With the development of modern logistics and big demand for steel in China, the author use Analytic Hierarchy Process to investigates factors influencing strategic alliance between steel company and logistics service provider. Then, Delphi method is used and alliance stability score is calculated. Finally, suggestions for alliance stability are discussed and recommended.
Keywords :
decision making; demand forecasting; logistics; service industries; steel industry; China; Delphi method; alliance stability score; analytic hierarchy process; business environment; logistic service provider; steel company; strategic alliance; Analytic Hierarchy Process (AHP); Stability; Strategic alliance;
Conference_Titel :
Optoelectronics and Image Processing (ICOIP), 2010 International Conference on
Conference_Location :
Haiko
Print_ISBN :
978-1-4244-8683-0
DOI :
10.1109/ICOIP.2010.269
