DocumentCode
3511673
Title
Aviation Remaining Seats Marketing Decision Support System Based on Revenue Management
Author
Wang, Bin ; Zhang, Jinlong ; Wei, Siying
Author_Institution
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan
fYear
2007
fDate
21-25 Sept. 2007
Firstpage
5729
Lastpage
5732
Abstract
The paper gives a definition about the remaining seats and constructs the framework of a revenue management and designs a revenue management decision support system for aviation remaining seats. Because of the characteristics of remaining seats, the paper considers the factors of marketing environment and combines the idea of marketing management with principles of revenue management. At last, an aviation remaining seats marketing decision support system is designed.
Keywords
decision support systems; leisure industry; marketing; aviation remaining seats; decision support system; marketing; revenue management; Companies; Costs; Decision support systems; Economic forecasting; Energy management; Environmental management; Marketing management; Power system management; Production; Technology management;
fLanguage
English
Publisher
ieee
Conference_Titel
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4244-1311-9
Type
conf
DOI
10.1109/WICOM.2007.1404
Filename
4341179
Link To Document