Title :
Aviation Remaining Seats Marketing Decision Support System Based on Revenue Management
Author :
Wang, Bin ; Zhang, Jinlong ; Wei, Siying
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan
Abstract :
The paper gives a definition about the remaining seats and constructs the framework of a revenue management and designs a revenue management decision support system for aviation remaining seats. Because of the characteristics of remaining seats, the paper considers the factors of marketing environment and combines the idea of marketing management with principles of revenue management. At last, an aviation remaining seats marketing decision support system is designed.
Keywords :
decision support systems; leisure industry; marketing; aviation remaining seats; decision support system; marketing; revenue management; Companies; Costs; Decision support systems; Economic forecasting; Energy management; Environmental management; Marketing management; Power system management; Production; Technology management;
Conference_Titel :
Wireless Communications, Networking and Mobile Computing, 2007. WiCom 2007. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4244-1311-9
DOI :
10.1109/WICOM.2007.1404